Introducing New Physiogel Calming Relief Face Care Range

Considering the hot and humid weather conditions, it comes as no surprise that half of the women here and in the rest of South East Asia, experience sensitive skin, with one in three women citing facial redness as the main cause for concern.[1]

Understanding that these women want to feel happy with their appearance, Physiogel, a sensitive skin care brand recommended by dermatologists, has developed an advanced formulation which was revealed to an inner circle of beauty influencers across Southeast Asia at its Bangkok meeting.

Maulani Affandi, Marketing Director, Skin Health, Asia, Middle East & Africa, GSK, explains, “With more women experiencing skin sensitivity and facial redness, we wanted to create greater awareness of a product that can both hydrate and protect the skin from irritants. GSK Consumer Healthcare believes in empowering women to discover and enjoy healthy skin by delivering differentiated and innovative products backed by scientific insights.”

 

The Physiogel Inner Circle Help Women Make Sense of Sensitivity

Women are constantly in search of remedies to help them achieve beautiful skin and appearance. What makes beauty sense for women in one country and culture, may not be the same for another. This is behind the Physiogel initiative of gathering a private group of beauty influencers from across the region to help Southeast Asian women make sense of skin sensitivity. Currently, The Physiogel inner circle comprises of beauty influencers and media from Malaysia, Singapore, Philippines and Thailand as they share their experiences and tips to followers, aim to inspire more women to overcome the challenges of skin sensitivity issues.

The Physiogel Calming Relief Face Care product range hydrates and calms skin irritation, visibly reducing the recurrence of dryness and facial redness with proven results. 85 per cent of women agreed Physiogel Calming Relief face cream soothed and relieved their irritated skin immediately after use while 93 per cent of women agreed facial redness was reduced after just 2 weeks. An impressive 91 per cent also agreed their skin appeared visibly healthier after two weeks of use.[2]

Dr Peter Blenkiron, Senior Director, Skin Health Category Research & Development, GSK Consumer Healthcare explains, “We have discovered that symptoms of sensitive skin are indicative of issues caused by a disruption of the structural integrity of the skin’s lipid barrier. The unique Physiogel BioMimic Technology formulation works naturally with your skin to restore the skin’s moisture barrier, reducing the recurrence of dryness and facial redness.”

 

An advanced formulation that calms facial redness

The secret lies in Physiogel BioMimic Technology formula which contains an advanced complex of essential lipids. Inspired by the skin’s natural processes, Physiogel BioMimic Technology contains lipids that are similar to those found naturally in the skin and can replenish lipids missing from dry skin.

The lipids found in Physiogel BioMimic Technology protect skin cells and improves skin’s hydration by mimicking the skin’s natural lipid structure. The skin cells surrounded by the lipids form a protective barrier, not only against water loss from the inside, but also from the entry of bacteria or allergens from the outside. In this way, Physiogel BioMimic Technology strengthens and hydrates skin by keeping essential moisture in and damaging irritants out.

Maulani Affandi added, “Sensitivity is strong. Women of our times shouldn’t have to hide their sensitivities but feel empowered to unleash their full potential and confidence from within. The mission of the Physiogel Inner Circle is to unite and connect women from diverse cultures, educate and empower them to live free from skin sensitivity. By sharing their experiences and tips, they will inspire one another to overcome their insecurities. A mission in line with the Physiogel brand philosophy.”

Physiogel is a leading dermatological brand that champions skin health, produced by GSK Consumer Healthcare with a mission to help people do more, feel better, live longer.

For more information, please visit http://www.physiogel.com/ .



[1] AC Nielsen Overview of Skin Health Category: Topline Incidence Report in APAC 2014, conducted with close to 8,000 women across nine Asia Pacific markets: Singapore, Malaysia, Indonesia, Vietnam, Philippines, Taiwan, South Korea, Thailand, Hong Kong.

[2]MMR Research Worldwide Ltd: Calming Relief Facial Skin Research conducted in Germany in June 2014. Physiogel Calming Relief Face Cream tested on 169 women.